Market Research The best type of market research for Ann Inc. to conduct would be applied research. Applied research would help us identify the changing needs of our target market and would allow us to develop new products more effectively. Suggested changes Ann Inc. should use research from online sales to expand stores to locations overseas. Global expansion would strengthen Ann Inc. brands and allow us to except the challenge of catering to a new market. Through globalizing our company we would be able to increase sales goals. Financial Objectives Our company plans to make 1 billion in net sales this fiscal year. Once our company expands globally our goal will be at 3 billion in net sales.Last year we made $2.5 billion in net sales. Our projected goal for 2014 will be $3.5 billion in net sales. Implementation Time Table Within the next 10 years our projected sales will reach $10 billion in net sales ( These numbers include stores opened globally). Within the next 5 years we plan to have 1,800 stores open in both the United States and other global regions.