Industry Analysis Trends:The current Industry trends include emphasis on IT(Information Technology), outsourcing, and e-commerce business. Competition: Our competitors include J.Crew, Banana Republic, White House Black Market, and The Limited. Consumer Profile: Consumers that fit the profile for Ann Inc. and our competitors are women who are between middle class and upper middle class(women making between $40,00-$150,000).Women are typically between ages 21-55. A majority of the women in our customer profile are working women. Technology: Most retail apparel companies have switched over to technology that does most of the manufacturing process(cutting and sewing). Companies are hiring highly qualified employees to run the equipment. Portfolios, Advertising, etc. are done through the most current software.