Our Marketing Objective for the Ann Inc. brands consists of increasing product awareness. In order to be successful with this iniative our company must strive to connect with "her" through email capture, magazine Ads, celebrity endorsements, and Social Media Networks. On the store level, management will be responsible for achieving email capture goals in order to reach out to the women who come into our stores. We are proud to introduce Kate Hudson to our team!Kate Hudson will be our brand embassador for the Ann Taylor brand. Over the next several months our company will be expanding on our social media outreach through Twitter, Facebook, Instagram, and Tumblr. Instagram will be our advertising team's main focus. Through Instagram we will post pictures of current trends using Ann Taylor and Loft aparrel, which will not only increase product awareness but also strengthen our image of being fashion forward.