Our target market is working women ages 21 and up. The women who fit within our target market are middle class and shop based on value. A majority of our market also has children and are always on the go.
Marketing Mix
Product Ann Inc. tailors clothing to the needs of working women. At Ann Inc. clothes are made to be stylish, professional, and high-quality.
Place Ann Taylor Inc. operates 1,025 stores in 46 states. Locations are typically placed within shopping malls or outlet malls. There are 268 Ann Taylor stores, 539 Ann Taylor LOFT stores, 108 Ann Taylor Factory stores, and 110 LOFT outlet stores. Price Ann Inc.'s clothing is moderately priced. Since our target market is primarily middle class we offer various price points that easily affordable for our clientele.
Promotion Ann Inc. promotes their products through catalogs, television ads , magazine ads, and online ads. Ann Inc. also creates our own magazines free to clientele. At Ann Inc. we run a plethora of promotions to expand our target market to women just below middle class who want quality at a reasonable price.In store associates are able to promote our products through personal selling and customized service in wardrobe selection